Trends and fashions are fascinating things. In hindsight they always appear clear, but trying to forecast them requires a mix of information, intuition and luck. If you can correctly predict where things are moving, and you’re willing to back yourself, then you can position for the future. Years ago I had the good fortune to correctly see that WordPress themes and website templates were taking off and had a big trajectory. This gave us the opportunity to position a marketplace to help people sell them, and that turned out pretty well!
by Collis Ta’eed, CEO, Founder, Reformed Web Designer.